Digital marketing experts will tell you that you’re not going to kill it with conversion and improve ROI unless you gather and apply data. I’m one of many marketers interested in continuously exploring the possibilities of data-driven marketing. Recently, I had the chance to interview an expert on the subject, Ben Carpel, the CEO of… Continue reading Is Your Company Data-Driven?
Kara Lauder, founder of the Kader Boot Co in Australia, got a major marketing and awareness boost when she was asked to feature her boots in the Oscar gifting suites. When coupled with social media posts like this, it worked a treat for her brand: In fact, her social media content and marketing has enabled her to… Continue reading 9 Tools to Get the Best Results from Your Social Media Content
Are you concerned about the impact of Facebook’s recent announcement on changes to the news feed? Wondering how these news feed changes will affect your marketing? In this article, you’ll find out what to expect from the changes and learn how you can best maintain interaction and visibility with audiences on the Facebook news feed.… Continue reading Facebook Zero: The Changing News Feed and What Marketers Need to Know
Posted by Dom-Woodman December brought us the latest piece of algorithm update fun. Google rolled out an update which was quickly named the Maccabees update and the articles began rolling in (SEJ , SER). The webmaster complaints began to come in thick and fast, and I began my normal plan of action: to sit back,… Continue reading An Investigation Into Google’s Maccabees Update
Welcome to this week’s edition of the Social Media Marketing Talk Show, a news show for marketers who want to stay on the leading edge of social media. On this week’s Social Media Marketing Talk Show, we explore Facebook news feed changes with Michael Stelzner and other breaking social media marketing news of the week!… Continue reading Facebook News Feed Changes: Why We Need a New Strategy
Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, this medium is an incredible vehicle for supplementing your industry knowledge. Every week, I’ll be sharing with you some of the best marketing podcasts around, spanning the whole marketing landscape. Whether you’re new to podcasts… Continue reading Recommended Marketing Podcasts: Week of January 15
Want to increase the visibility of your YouTube videos? Wondering how to help your videos perform well with the YouTube algorithm? To explore how to get more views for your videos on YouTube, I interview Sean Cannell. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media… Continue reading YouTube Ranking: How to Get More Views on YouTube