and Navigation Can Impact SEO - Whiteboard Friday · and Navigation Can Impact SEO - Whiteboard Friday How Links in Headers · Content · Footers · How Links in Headers

How Links in Headers, Footers, Content, and Navigation Can Impact SEO – Whiteboard Friday

Posted by randfish Which link is more valuable: the one in your nav, or the one in the content of your page? Now, how about if one of those in-content links is an image, and one is text? Not all links are created equal, and getting familiar with the details will help you build a… Continue reading How Links in Headers, Footers, Content, and Navigation Can Impact SEO – Whiteboard Friday

Recommended Marketing Podcasts: Week of October 16th Recommended Marketing Podcasts: Week of October 16th

Recommended Marketing Podcasts: Week of October 16th

Podcasts are a great way to educate yourself. Whether you’re on the train, in the car, at your desk, or anywhere in between, this medium is an incredible vehicle for supplementing your industry knowledge. Every two weeks, I’ll be sharing with you a round-up of some of the best marketing podcast episodes you can find, spanning the entirety… Continue reading Recommended Marketing Podcasts: Week of October 16th

The Journey: Episode 2 The Journey: Episode 2

The Journey: Episode 2

The Journey, a Social Media Examiner production, is an episodic video documentary that shows you what really happens inside a growing business. //www.youtube.com/watch?v=RjIMZHCvPQw Watch The Journey: Episode 2 Episode 2 of The Journey reveals pressures faced by Michael Stelzner (founder of Social Media Examiner) as he mobilizes his team to achieve a difficult objective. Mike… Continue reading The Journey: Episode 2

Chatbots: Marketing Automation via Messenger Chatbots: Marketing Automation via Messenger

Chatbots: Marketing Automation via Messenger

Wondering how chatbots can improve open and click-through rates on Facebook? Want to build funnels into your chatbot messaging? To explore how to develop marketing messaging that works in Facebook Messenger chatbots, I interview Andrew Warner. More About This Show The Social Media Marketing podcast is an on-demand talk radio show from Social Media Examiner.… Continue reading Chatbots: Marketing Automation via Messenger

Unlocking Hidden Gems Within Schema.org Unlocking Hidden Gems Within Schema.org

Unlocking Hidden Gems Within Schema.org

Posted by alexis-sanders Schema.org is cryptic. Or at least that’s what I had always thought. To me, it was a confusing source of information: missing the examples I needed, not explaining which item properties search engines require, and overall making the process of implementing structured data a daunting task. However, once I got past Schema.org’s… Continue reading Unlocking Hidden Gems Within Schema.org

4 Ways to Fix Your Broken Content Marketing 4 Ways to Fix Your Broken Content Marketing

4 Ways to Fix Your Broken Content Marketing

The myth of content marketing runs deep. We still think that if we build it, they will come. But it’s been proven time and time again that this strategy doesn’t work. It’s time to fix that. My team at Convince & Convert and I today are releasing a new ebook: 4 Ways to Fix Your… Continue reading 4 Ways to Fix Your Broken Content Marketing

How to Boost Blog Traffic and Brand Awareness Through Influencer Marketing How to Boost Blog Traffic and Brand Awareness Through Influencer M

How to Boost Blog Traffic and Brand Awareness Through Influencer Marketing

Having a blog is necessary for most businesses. If you look at companies like Google, Starbucks, and Virgin, no matter how big they already are, they still care enough to have business blogs. Blogging lets you build trust in your brand when you deliver quality content to your audience. You can respond to your customers’… Continue reading How to Boost Blog Traffic and Brand Awareness Through Influencer Marketing